If you have a great, modern-looking, up-to-date Web site, congratulations.
You’re one-third of the way to making the Internet your partner in building your brand or growing your business.
But only one-third.
That’s because you’re almost certainly missing the two most important legs of the three-legged stool that is today’s Internet: social media and mobile devices.
Shafer Media can help you overcome that disadvantage in short order at prices that are far more affordable than you might think. Founder Dan Shafer was an early pioneer in the online community world that has evolved and morphed into social media. In fact, he pioneered some of the key concepts behind sites like Facebook 15 or more years ago, well before the market as ready to put them to good use. He’s also been a major player in Web site design and development circles since he took over as Salon.com’s first Webmaster at the magazine’s launch and then went on to become CNET Builder.com’s editorial director and conference organizer/host during the formative years of the World Wide Web.
Emerging from the convergence of community in its new clothing as social media and the Web experience adapted to mobile devices is what he’s dubbed “moving social.” In this sense, “moving” means:
There are three primary tool sets you need to succeed in social media today and Shafer Media offers proven expertise in all three.
Technology. Most business owners don’t have the expertise or the time to gain the skills to build effective social media presences. It is a bewildering, ever-shifting thicket of non-standard technologies that only someone who does this for a living can hope to penetrate. While there are important differences between Web design and development and social network construction, they are not radically different at this level. Dan has proven the ability to translate his many years of experience on the Web into a clear understanding of the social media technosphere.
Frequent and Helpful Updating. To be truly successful, a social media site must be kept fresh with new content daily or even multiple times per day. Let’s face it, you’re probably not all that comfortable writing in the first place (few people are) and coming up with fresh ideas would take more time away from running your business. Dan is a prolific, talented and extremely fast writer with deep Internet research skills. He can keep your social media presence updated often and with content your friends, followers and customers will appreciate receiving.
Getting the Traffic. The social market is not a “Field of Dreams.” If you build it, they will almost certainly not come. Not without proper use of traffic-building techniques like search-engine optimization (SEO), back- and cross-linking and an understanding of how practices like re-tweeting, favoriting, and friending can be parlayed into new traffic. Dan is one of the foremost experts on these topics, having led an effort that produced a huge sell-through rate for a regional insurance company by finding and directing quality traffic to a selling site. In addition, Dan is part of a new cross-media effort called “geo-funneling” that helps clients in selected geographic regions benefit from staggering cross-pollination to generate huge increases in traffic.